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SX LIQUORS #SXINTHECITY PRESENTS: I LOVE THE 90’S PRE-TOUR EVENT PARTY WITH SALT-N-PEPA & FRIENDS AT THE W. HOTEL

SX LIQUORS #SXINTHECITY PRESENTS: I LOVE THE 90’S PRE-TOUR EVENT PARTY WITH SALT-N-PEPA & FRIENDS AT THE W. HOTEL

This Thursday, March 24th the Sexy and eXotic New Line of Premium Spirits Brings Your Favorite Decade Back Into Full Swing

 

March, 2016 (New York, NY) — This Thursday, March 24th SX Liquors #SXIntheCity will be heating up Times Square once again as the I Love the 90’s Tour Kickoff Party comes to the W Hotel NY- Times Square with Salt-N-Pepa & Friends including Kid n Play and Rob Base! The new line of premium spirits will be keeping it extra SeXy with some of the biggest stars on 90’s Hip-hop at 1567 Broadway, New York, NY, 10036!

 

The SX mission is to make the world a little sexier and debuted with a bold promise: Your Drink. Sexier!  To accomplish this, the company delivers Latin liquors infused with sensual and exotic ingredients to deliver the ultimate taste experience. The “S” in SX’s name stands for Sensual and the “X” comes from eXotic, and the drinks and contoured bottles from which they pour are both.  SX spirits are named after passionate dances (Samba, Calypso and Cha-Cha-Cha), and the company strives to capture Latin style and soul.  SX’s original line of premium spirits included SXchachacha, 100% blue agave reposado tequila with a hint of honey and the exotic bite of Mexican lemons.  The company also debuted with a pair of rums: SXcalypso, aged rum spiced with mint and Caribbean lemons and SXsamba, cachaca-style rum with sweet limes and smooth vanilla.

 

 

The company is engaging its core consumers through a fun campaign called #DemandSX where Salt N Pepa’s fans can go on line and demand SX for their City, State and local stores – http://www.sxliquors.com/demandsx. For information on stocking and distribution of SX email: sales@sxliquors.com

 

As a recent premiere partner of SX Liquors, The W Hotel is set to host a number of exciting SX events in the future. A soulful sanctuary within the city, the Hotel is situated close to museums, Times Square, Broadway and the business district. No matter what inspires you, W New York indulges your passion just as SX indulges your palette!

 

 

By the late ’80s, hip-hop was on its way to becoming a male-dominated art form, which is what made the emergence of Salt-n-Pepa so significant. As the first all-female rap crew (even their DJs were women) of importance, the group broke down a number of doors for women in hip-hop. They were also one of the first rap artists to cross over into the pop mainstream, laying the groundwork for the music’s widespread acceptance in the early ’90s. Salt-n-Pepa were more pop-oriented than many of their contemporaries, since their songs were primarily party and love anthems, driven by big beats and interlaced with vaguely pro-feminist lyrics that seemed more powerful when delivered by the charismatic and sexy trio. While songs like “Push It” and “Shake Your Thang” made the group appear to be a one-hit pop group during the late ’80s, Salt-n-Pepa defied expectations and became one of the few hip-hop artists to develop a long-term career. Along with LL Cool J, the trio had major hits in both the ’80s and ’90s, hitting the height of their popularity in 1994, when “Shoop” and “Whatta Man” drove their third album, Very Necessary, into the Top Ten. Throughout their career, they’ve won five awards: Grammy Award for Best Rap Performance by a Duo or Group (1995), MTV Video Music Award for Best Electronic Dance Music Video (1994), MTV Video Music Award for Best Choreography (1994), MTV Video Music Award for Best R&B Video (1994) and BET Hip Hop Awards I Am Hip-Hop Icon Award (2010).

 

As several of the era’s most popular musical icons including Vanilla Ice, All 4 One, Coolio, Tone Loc and more have hit the road to celebrate the decade that inspired fashion, music and pop culture- you can celebrate with them as SX Liquors brings you Salt-N-Pepa & Friends THIS THURSDAY, March 24th, 8:00PM at W New York – Times Square!

 

For More Info, VISIT: www.SXLiquors.com

 

For Salt N Pepa Inquiries, Please Contact Brad Taylor: Brad@bigmachineagency.com

 

For SX Liquors Press Inquiries, CONTACT: Rick@RickEberle.com

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