SX Liquors Partnership with the R&B Sensation Will Bring Him Back to Popular NYC and NJ Venues for Appearances, Tastings, Bottle Signings, and More!
New York, NY (February, 2016) — Beginning on Wednesday, March 2nd through Sunday, March 6th the award-winning, Sensual, and eXotic new SX Liquors brand will be leading Grammy Nominated R&B singer, songwriter, and producer Trey Songz back to several NYC and NJ hot-spots for exclusive appearances, tastings, and bottle signings! With hits like “Can’t Help But Wait”, “Say Aah” and 2009’s Billboard Hot 100 smash hit “Bottoms Up”– Songz has topped the charts time and time again since his 2005 debut “I Gotta Make It”. Recently with the release of 2015’s “Intermission I & II”, a Reloaded addition of 2014’s “Trigga”, and a brand new video, 2016’s “Blessed”- he’s taken this exciting partnership out on the road once before in August of 2015 and now AGAIN this March promoting the brand he’s called “very special, sexy, fun, and magical”!
Round 2 of “SX Liquors Presents Trey Songz #SXintheCITY” will be a campaign that will see Songz at various stops throughout New York City and New Jersey (More details can be found at www.sxliquors.com/sxinthecity)
Wednesday, March 2nd
Marquee – 289 10th Ave New York, NY 10001
Alongside a plethora of cocktails, SXchachacha will now be offered at Marquee– the “nightclub meets music box theater” with a trance and house-centric ode to LEDs, go-go dancing, and sparkling bottles of SX Liquors. With 100% blue agave reposado tequila, a hint of honey and the exotic bite of Mexican lemons, SXchachacha is the perfect inclusion to a lively spot that caters to beatheads, with a D.J. booth that converts to a live stage on their R&B, Hip-Hop, and Electro music night!
Thursday, March 3rd
STK – 1114 Ave of the Americas New York, NY 10036
Lip Service Cocktail Hour
SXchachacha and SXcalypso are now offered as Signature Shots in the new weekly Lip Service Program kicking off nationally at STK Midtown in New York City! The offering is only a small part of the strategic partnership that will see the premium line of spirits continue its growth into new markets ranging from New York to Miami, Chicago, Los Angeles, Las Vegas, and many more this year as SX continues to expand with the help of Grammy Nominated R&B singer, songwriter and producer Trey Songz.
Bliss Lounge – 955 Allwood Rd, Clifton, NJ 07012
Come join the official SX launch in New Jersey at Bliss Lounge hosted by Trey at the hottest club in Clifton NJ
Boasting a 16,000-watt DJ booth, state-of-the-art lighting and sound, and amazing talent- come check out what everyone is talking about as SX brings Trey Songz for an exclusive appearance.
Purlieu – 36-4 34th St NY, NY 11106
SX Turns up Purlieu in Queens
The most trendsetting lounge in Queens, New York with more than 100 exclusive entertainers hand-picked and selected, come experience what everybody has been talking about as SX and Trey Songz continue the excitement of their continuous entertainment on the main stage as well as the sounds of the hottest radio DJ’s in New York.
Friday, March 4th
World of Wines & Whiskey – 666 Lexington Ave NY, NY 10022
Tasting & Bottle Signing. Get ready for the weekend and come try the full range of SX Liquors and get your bottle signed by Trey Songz
With “An Unmatched Wine and Whiskey Experience”, a knowledgeable staff, and a full time Sommelier- come along as SX brings Trey Songz for an exclusive SX Liquors tasting where you can get your own bottle signed by the star himself!
W Hotel Times Square – 1567 Broadway New York, NY 10036
SXier Fridays Hosted By Trey Songz
As a recent premiere partner of SX Liquors, The W Hotel is launching “SXier Fridays”, with this week’s event Hosted by Trey Songz. A soulful sanctuary within the city the Hotel is situated close to museums, Times Square, Broadway and the business district. No matter what inspires you, W New York indulges your passion just as SX indulges your palette.
Milk River – 960 Atlantic Ave Brooklyn, NY 11238
Kicking off SX in the Brooklyn nightlife at Milk River
MILK RIVER Restaurant & Lounge is Brooklyn’s newest multi-level restaurant and entertainment venue. A high-energy lounge furnished with plush leather seating, handcrafted paintings, 15 High Definition Television Screens, State-of-the-Art Sound, and special theater effects, SX Liquors and Trey Songz will be a welcomed addition as they bring a Sensual and eXotic vibe for this one-night-only appearance.
Amadeus – 7951 Albion Ave Queens, NY 11373
The newest and hottest club in Queens, Amadeus is bringing Las Vegas to New York
Amadeus brings to the table state of the art lighting and sound installation so precise that it has the ability to shift and transform the club environment even when standing outside. But as the club welcome’s SX and Trey Songz, you’ll want to make sure you’re inside for a SXey experience and your chance to see the star up close and personal.
Saturday, March 5th
Sweet Spot – 22-72 31st Street Astoria, NY 11105
The best sports bar in queens is hosting Trey for a bottle signing and an opportunity to try some sexy Cocktails
Sweet Spot fills a void for this up-and-coming neighborhood, presenting a lustrous sports lounge experience. As a sleek, sophisticated, yet relaxed sports lounge arena- the lounge perfectly matches the energy SX Liquors and Trey Songz will bring along for another exceptional tasting and bottle signing by the R&B sensation.
Stage 48 – 606 W 48th Street New York, NY 10036
With an ambiance that currently does not exist in any NYC venue, SX Liquors and Trey Songz arrival will surely make for yet another incredible evening
Located in Hell’s Kitchen, NY, Stage 48 boasts state of the art Sound, Lighting and Video that utilizes the beauty of the old industrial architecture and incorporating complimentary modern elements.
Lust – 225 47th Street Brooklyn, NY 11220
Lust turns up the Sexiness with SXchachacha and Trigga in Brooklyn
LUST NY, NYC’s Premier Gentlemen’s Club Venue combines elegance with a modern design that has led it to permanently planting its feet in the tri-state’s party scene. And adding to the SXey vibe, Trey Songz will surely bring an added sensual vibe to the pre-dawn hours.
Sunday, March 6th
Canarsie Plaza Liquors – 8925 Avenue D, Brooklyn, NY 11236
If you are from BKK and love SX here is your chance to grab a selfie video of you getting your favorite SX bottle signed by the man who invented Sex, Mr Trey Songz
With an extensive supply of wine and liquor coupled with polite and helpful staff, Canarsie Plaza Liquors is a perfect stop-off for SX Liquors as they welcome Trey Songz on one of the final SX In the City stops for an exclusive tasting and bottle signing.
Haus – 637 265 New York, NY 10013
New York’s premier nightlife experience, nestled between Tribeca and SoHo
Nothing has been overlooked or spared in the eclectic design which combines uptown glamour with downtown chic that will welcome SX and Trey Songz as SX In the City draws to as close.
Aces – 3210 37th Ave Long Island City, NY 11101
Aces is quickly emerging as the premiere gentleman’s club in Long Island city and it just got Sexier with Trey Songz and SX liquors
The Nightclub at Aces offers high-octane performance stages and exclusive VIP Sections with some of the best bottle and Champagne service are offered. Why not experience a state of the arts sound system coupled with the Sensual and eXotic taste of SX Liquors and an appearance by none other than Trey Songz himself.
SX Liquors– a new line of premium spirits has been rapidly expanding since announcing the partnership with Trey Songz on Valentine’s Day this year. The “S” in SX’s name stands for Sensual and the “X” comes from eXotic, and the drinks and contoured bottles from which they pour are both. The SX spirits range includes two tequilas, two rums, and two vodkas, all made in Mexico with a variety of barrel aging and infusions giving them a unique and softer taste ideal for the female palette. SXchachacha (Featured in Songz video“Slow Motion”), is a 100% blue agave reposado tequila with a hint of honey and the exotic bite of Mexican lemons. The full range was also recently featured in Songz new single video release “About You”.
The company is engaging its core consumers through a fun campaign called #DemandSX where Trey’s fans can go on line and demand SX for their City, State and local stores – http://www.sxliquors.com/demandsx.
Coming to the forefront in 2005, Trey Songz released five albums within the first decade of his career, peaking in the Top 20 of the Billboard 200 Chart, with 15 solo singles hitting the Top 10 of the Hot R&B/Hip-hop chart. As one of the few R&B artists sustaining mainstream status, he’s collaborated with his main inspiration- R. Kelly, along with a slew of other in-demand names from Diddy, Mary J. Blige, and Scarface to Bun B. and Toni Braxton. Having released several mixtapes under the alias “The Prince of Virginia” in the midst of collaborations with Lil’ Kim, Trina, and Snoop Dogg- his debut of “I Gotta Make It” off Atlantic Records cemented him as the real deal with an introduction from Aretha Franklin and productions from Warryn Campbell, Taylor, and more. Now with 2015’s extended version of his “Intermission” mixtape and the revised edition of 2014’s “Trigga”, he’s proven to be a multi-format favorite with Rhythm, Mixshow, and Mainstream radio with the first single “Slow Motion”, as well as the accompanying video becoming a YouTube phenomenon with over 50 million views.
The brand is one of the first of its kind to appeal to women, and CEO David Knight has said of their partnership with Songz- “Trey and SX are already proving to be a perfect combination. – Sexy, Fun, and Female focused!”
With such an exciting partnership underway and additional promotional stops for Round 2 of #SXintheCITY- it seems the growing brand and accomplished star are the perfect match, but you can see for yourself March 2nd-6th throughout NYC and NJ!
For More Info, VISIT: www.SXLiquors.com
For Trey Songz Inquiries, Please Contact Brad Taylor: Brad@bigmachineagency.com
For Press Inquiries, CONTACT: RickEberle@gmail.com