National Growth For The Liquor Brand Continues to Rise in 2016 With Partnerships, Promotions, Activation Events
New York, NY (September, 2016) — The Award-Winning Sensual and eXotic new line of premium spirits SX Liquors is expanding nationally with promotions and distribution growth throughout the USA.
Starting in August, SX Liquors will expand their distribution into 9 new markets; This includes the Florida cities of Jacksonville, Pensacola, Tampa, and Orlando as well as the Georgia cities of Savannah and Albany, Lafayette and Shreveport in Louisiana and Springfield, Illinois. SX Liquors has also already invested in 7 new sales ambassadors in these markets and will be investing in 6 more sales ambassadors in existing markets as well for on the ground support for those looking to keep things sexy all year long.
The brand has been steadily growing since being launched in New York in 2014, delivering Latin liquors infused with exotic ingredients to a female focused demographic. New for 2016 – SX Liquors has stocked their SX Samba & SX Calypso brands in 25 WalMart stores in Louisiana, and the product is also being warmly received at Kenwood Liquors in Chicago, IL, which is among one of the top 3 liquor accounts in the state. Additionally, Binny’s another top spot in Chicago has additionally authorized a 5 store test, tasting events, and an expansion plan to all 32 stores in their cluster.
SX Liquors is now promoting their first “End of Summer” promotion online and on site at events. The brand has partnered with W Hotels to offer consumers the chance to win an end of summer vacation – follow @SXLIQUORS for more details. SX has held several other events with the W Time Square New York including the “I Love The 90’s” Tour Kickoff Party with Salt n Pepa & Friends, a Private Screening of “Live From Daryl’s House” with Wyclef Jean followed by a live performance with Wyclef & Friends, and a performance by R&B star CASE. September will also bring a “college bars shots program” with the goal of getting the SXchachacha on more consumer lips and on more menus nationally.
With growing distribution sales already happening in Louisiana, Chicago, Kansas, Florida, Ohio, and Georgia, SX is truly headed for more placements all over the United States!
About SX Liquors – The SX Brand was originally launched in New York in 2014 offering consumers a unique Brand that reinforces a provocative sensual sense of style for nightlife occasions and social gatherings with friends. The “S” in SX’s name stands for Sensual and the “X” comes from eXotic, and the drinks and contoured bottles from which they pour are both. The SX spirits range includes two tequilas, two rums, and two vodkas, all made in Mexico with a variety of barrel aging and infusions giving them a unique and softer taste ideal for the female palette. In 2015 SX partnered with Grammy Nominated R&B singer, songwriter, and producer Trey Songz. SXchachacha was featured in Songz video “Slow Motion” (with over 100 million views). The unique SXchachacha tequila is crafted with 100% blue agave reposado tequila accented with a hint of honey and an exotic bite of Mexican lemons.
The SX Brand is also engaging current consumers and recruiting new adorers through an innovative and exciting social media campaign called #DemandSX where Trey’s fans can go on line and demand SX for their City, State and local stores –http://www.sxliquors.com/demandsx
After a banner year in 2015 where SX enjoyed 300% growth in revenue, the brand is clearly continuing to strengthen momentum in 2016. Following a successful WalMart test market in Louisiana, SX secured distribution in a number of WalMart stores in Florida as well. The Virginia Liquor Board recently recognized the power of their home grown entertainment star–Trey Songz—and his advocacy for the Brand by featuring the SX in 100 State Liquor Stores. In New York, SX and Trey Songz have commenced a powerful relationship with the Strategic Group, which launched distribution and events at the Dream Hotel, Phd, Marquee, and Avenue. “We finished 2015 with a strong performance paving the way for a fast start in 2016. I’m excited to work with Trey in creating experiences that will engage more consumers with our SX Brand in the year ahead!” says David Knight, CEO and Founder of SX.
With so much continued expansion and a driving effort towards continued growth, SX is truly becoming a powerful force that is only continuing to grow!
For More Info, VISIT: www.SXLiquors.com
For Trey Songz Inquiries, Please Contact Brad Taylor: Brad@bigmachineagency.com
For Press Inquiries, CONTACT: Rick@RickEberle.com