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artists and musicians

Magician Friends’ Creative Insight Brings “Something” To the Table For the Holidays…..LITERALLY!

Magician Friends’ Creative Insight Brings “Something” To the Table For the Holidays…..LITERALLY!

John Reid and Brian Daniel South Turn Humorous Gift Into Baking Mold and Cookbook Perfect for the Holiday Season

December, 2015 (New York, NY) — With the Holidays upon us, doesn’t everyone deserve just a little Something? That was the thought of New York and Utah based magician friends Brian Daniel South and John Reid when they created Something for every occasion! With their unique new book of creative ideas and recipes that comes along with a silicone baking mold, it’s the perfect two-in-one gift that’s sure to delight guests at upcoming Holiday parties, birthdays, housewarmings, or any instance where that extra Something is needed!

Something started years ago when a friend showed Reid (Magician, Balloon Artist, and Founder of Epic Balloons) a sponge in the shape of the word “something.” He laughed for days thinking about the simplicity of this silly prop created for clowns. Not long after he’d purchased a box of somethings, he realized he didn’t have a gift for a housewarming party. In a pinch, the magician and balloon artist grabbed one and brought his host “something for the new house.” The reaction was outstanding and it was the hit of the party. He knew right then that he was going to give everybody “something” when they got a new house…when they had a baby…in fact, one year, everyone got a little “something” in their stockings for Christmas!

In an effort to share the fun and get this wonderful idea into the hands of more people, Reid decided to make a cookie cutter in the shape of “something.” Calling on his friend, fellow magician, and founder of Teach By Magic– Brian South, who he says is “one of the most creative people I know”, South immediately wanted to be a part of what he figured could really be “something” big! The two made a cookie cutter and then quickly realized that a silicon bake form would be even more versatile, and they also knew they had to include book of creative ideas and recipes that could be used with the mold. So–reaching out to friends and family for help, and the help of dozens of other new friends who shared their amazing ideas–they compiled the SOMETHING book with 365 ways to use…well, SOMETHING that they hope will create smiles for years to come!

The SOMETHING mold is made out of food-grade silicone, is dishwasher, microwave, and oven safe (up to 400°F)! With recipes that include homemade fudge, classic cake, homemade breads, homemade oatmeal, the homemade bath bomb and homemade soap for relaxation and bathing, chocolate chip SOMETHING, and even bird-feeder and homemade dog treat SOMETHING’s, there’s a SOMETHING for every occasion!

With so much of SOMETHING to offer, Reid and South have come up with the perfect individual or gift idea that’s not only perfect for the Holidays and year-round, but is unique in its humorous concept and an ideal conversation starter!

For More Information, or to Purchase your “SOMETHING”, VISIT: https://www.bakingsomething.com/

For Press Inquiries, CONTACT: rick [AT] rickeberle.com

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